The trade mark protection does not necessarily begin when you register a new trademark. According to the trademark law all products names and business descriptions are protected. Our clients often ask why it necessary to register a new brand if by doing so they do not obtain additional legal protection. We recommend to do it regularly in order to save time and money when enforcing the trademark rights. If a new brand is registered the owner, thanks to the registration, can easily proceed against an infringing party. If we only have a designation, the entitled party has to prove that it is a trade mark. However it is a very time consuming and cost-intensive procedure.